Current Status

Market Data

  • Advertising Markets in the World
  • Advertising Expenditures in Japan
  • Advertising Expenditures in Japan by Medium
  • Advertising Expenditures in Japan by Industry

Size of Major Advertising Markets

Millions of U.S. dollars
at current prices

Calendar year 2009 2010 2011 2012 2013
United States $158,782.0
35.2%
$162,905.0
34.1%
$164,901.0
33.3%
$171,432.0
33.6%
$178,824.4
33.9%
China 47,972.9
10.6%
54,702.2
11.4%
63,012.1
12.7%
66,838.7
13.1%
71,804.6
13.6%
Japan 57,863.2
12.8%
57,086.5
11.9%
55,786.0
11.3%
57,561.3
11.3%
58,390.8
11.0%
United Kingdom 21,589.2
4.8%
23,385.2
4.9%
25,189.2
5.1%
26,193.9
5.1%
27,552.1
5.2%
Germany 16,083.4
3.6%
16,310.0
3.4%
16,386.9
3.3%
16,422.8
3.2%
16,205.4
3.1%
France 12,924.2
2.9%
13,694.5
2.9%
14,506.5
2.9%
14,055.6
2.8%
13,676.7
2.6%
Brazil 7,674.8
1.7%
9,065.2
1.9%
9,813.7
2.0%
10,467.1
2.1%
11,207.4
2.1%
Rest of Europe 61,854.2
13.7%
65,137.8
13.6%
67,023.0
13.5%
65,009.3
12.7%
63,678.4
12.1%
Rest of Asia-Pacific 38,117.4
8.4%
43,116.2
9.0%
46,325.4
9.4%
48,800.5
9.6%
51,773.6
9.8%
Rest of Latin America 5,300.1
1.2%
6,145.0
1.3%
6,860.0
1.4%
9,770.7
1.9%
10,993.9
2.1%
Others 23,053.9
5.1%
26,813.4
5.6%
24,993.4
5.1%
23,373.2
4.6%
23,947.4
4.5%
Total $451,215.2
100.0%
$478,360.9
100.0%
$494,797.3
100.0%
$509,925.1
100.0%
$528,054.7
100.0%
Note:
These totals are for major mass media, including television, newspapers, magazines, radio, cinema, outdoor and Internet advertising.
Source:
Carat “GLOBAL ADVERTISING EXPENDITURE TRENDS SEPTEMBER 2014 REPORT”