Current Status

Market Data

  • Advertising Markets in the World
  • Advertising Expenditures in Japan
  • Advertising Expenditures in Japan by Medium
  • Advertising Expenditures in Japan by Industry

Advertising Expenditures in Japan and Advertising Expenditures in Japan
as a Percentage of Nominal GDP

Billions of yen

Calendar year 2009 2010 2011 2012 2013
Advertising expenditures in Japan ¥  5,922.2 ¥  5,842.7 ¥  5,709.6 ¥  5,891.3 ¥  5,976.2
Nominal GDP 471,138.7 482,384.4 471,310.8 473,777.1 478,447.7
Advertising expenditures in Japan
as a percentage of nominal GDP
1.26% 1.21% 1.21% 1.24% 1.25%
Note:
Advertising expenditures include expenditures on terrestrial television, newspapers, magazines and radio advertising, expenditures on marketing flyers inserted in newspapers, exhibitions and screen displays, direct mailings, outdoor advertisements, transit advertisements, advertisements in telephone directories, point-of-purchase (POP) advertisements, satellite media-related and Internet advertisements.
Source:
Dentsu, 2013 Advertising Expenditures in Japan