Current Status

Market Data

  • Advertising Markets in the World
  • Advertising Expenditures in Japan
  • Advertising Expenditures in Japan by Medium
  • Advertising Expenditures in Japan by Industry

Advertising Expenditures in Japan by Medium

Billions of yen

Calendar year 2009 2010 2011 2012 2013
Television ¥1,713.9
29.0%
¥1,732.1
29.6%
¥1,723.7
30.2%
¥1,775.7
30.2%
¥1,791.3
30.0%
Newspapers 673.9
11.4%
639.6
11.0%
599.0
10.5%
624.2
10.6%
617.0
10.3%
Magazines 303.4
5.1%
273.3
4.7%
254.2
4.4%
255.1
4.3%
249.9
4.2%
Radio 137.0
2.3%
129.9
2.2%
124.7
2.2%
124.6
2.1%
124.3
2.1%
Satellite Media-Related 70.9
1.2%
78.4
1.3%
89.1
1.6%
101.3
1.7%
111.0
1.8%
Internet 706.9
11.9%
774.7
13.3%
806.2
14.1%
868.0
14.7%
938.1
15.7%
Promotional Media 2,316.2
39.1%
2,214.7
37.9%
2,112.7
37.0%
2,142.4
36.4%
2,144.6
35.9%
Total ¥5,922.2
100.0%
¥5,842.7
100.0%
¥5,709.6
100.0%
¥5,891.3
100.0%
¥5,976.2
100.0%
Source:
Dentsu, 2013 Advertising Expenditures in Japan