Dentsu Group Strengths

True Global Expansion Including Japan

Market Leader in Japan

The Dentsu Group is the market leader in Japan. Its non-consolidated net sales account for around one-quarter of the domestic advertising market, and Dentsu maintains the biggest share in all mass media domains.

The Group’s leading position in Japan derives from its success in combining superior creative services and planning capabilities with unparalleled domestic media-buying power. In addition, strengths in innovation and adaptability have fueled steady global expansion and wider development of digital services businesses on a groupwide basis.

The Group continues to capture significant upside potential from the acquisition of Aegis, and the subsequent establishment of Dentsu Aegis Network as a fully integrated, global platform underpins the Group’s ability to respond to the needs of major Japanese companies—Dentsu’s principal clients—in their overseas pursuits as well as the needs of major global companies—Dentsu Aegis Network’s principal clients—in the development of their businesses in Japan.

Dentsu’s Share of the Japanese Advertising Market
Notes:
(1)
HDY is the total of non-consolidated net sales by Hakuhodo, Daiko Advertising and Yomiuri Advertising in calendar 2013.
(2)
Percentages roughly reflect the ratio of net sales to spending shown in Advertising Expenditures in Japan.
Source:
Current Situation of Japanese Advertising Agencies, Advertising and Economy (Advertising and Economy Research Institute) and Advertising Expenditures in Japan (Dentsu)