Dentsu Group Strengths

One P&L

Our Unique Operating Model “One P&L”

The Dentsu Group has a unique operating model designed for marketing convergence and globalization, the major driving forces of the advertising world. This operating model is enabled by a one-P&L-per-country structure, unique in the industry, which empowers our local teams to offer specialist and integrated services to clients at a local level, supported by a regional and global infrastructure. A key element of this infrastructure is our eight global network and six specialist/multimarket agency brands, which deliver our integrated and specialist approach, supported by local agency brands in certain countries. Underlying this structure is a comprehensive organizational blueprint, which delivers opportunities to enhance efficiency. Our operating model drives a culture of collaboration and delivery among our people, supported by a consistent vision and set of values, which ensures they deliver their best work for our clients. So, in the context of marketing convergence and globalization, our unique operating model truly differentiates Dentsu from the other global agency groups.