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Global Advertising Expenditures

Millions of U.S. dollars at current prices

Calendar year 2010 2011 2012 2013 2014
North America 170,352.6
38.4%
172,524.7
37.7%
179,445.2
37.8%
186,984.8
37.9%
195,387.8
37.8%
 U.S.A. 162,905.0
36.7%
164,901.0
36.0%
171,432.0
36.1%
178,824.4
36.2%
186,955.6
36.2%
 Canada 7,447.6
1.7%
7,623.7
1.7%
8,013.2 
1.7%
8,160.4 
1.7%
8,432.2
1.6%
Western Europe 87,697.0
19.8%
89,664.3
19.6%
90,285.2
19.0%
89,737.5
18.2%
91,807.5
17.8%
 U.K. 19,182.2
4.3%
20,403.6
4.5%
21,320.7
4.5%
22,661.4
4.6%
24,199.5
4.7%
 Germany 13,702.8
3.1%
13,767.4
3.0%
16,308.1
3.4%
16,252.4
3.3%
16,485.0
3.2%
 France 11,505.3
2.6%
12,187.6
2.7%
11,808.8
2.5%
11,490.4
2.3%
11,387.0
2.2%
 Italy 10,690.6
2.4%
10,400.8
2.3%
9,158.7
1.9%
8,235.5
1.7%
8,073.9
1.6%
 Spain 6,662.9
1.5%
6,219.6
1.4%
5,219.0
1.1%
4,777.4
1.0%
5,054.6
1.0%
Central & Eastern Europe 10,888.5
2.5%
11,778.3
2.6%
12,317.3
2.6%
12,529.5
2.5%
12,843.5
2.5%
 Russia 4,011.9
0.9%
4,837.9
1.1%
5,460.4
1.1%
5,991.6
1.2%
6,221.1
1.2%
Asia Pacific 143,314.9
32.3%
153,057.8
33.5%
160,890.4
33.9%
169,177.4
34.3%
178,073.2
34.5%
 China 54,164.5
12.2%
62,392.7
13.6%
66,181.7
13.9%
71,098.8
14.4%
76,480.4
14.8%
 Japan 49,294.2
11.1%
48,171.2
10.5%
49,704.2
10.5%
50,420.5
10.2%
51,905.4
10.0%
 Australia 10,850.5
2.4%
10,695.0
2.3%
10,528.4
2.2%
10,611.7
2.1%
10,647.4
2.1%
 South Korea 7,018.8
1.6%
7,654.3
1.7%
7,992.7
1.7%
8,165.2
1.7%
8,286.8
1.6%
 Indonesia 4,178.9
0.9%
4,943.8
1.1%
6,086.1
1.3%
7,223.2
1.5%
8,030.5
1.6%
 India 3,493.1
0.8%
3,810.1
0.8%
4,099.2
0.9%
4,430.0
0.9%
4,815.4
0.9%
Latin America 13,080.5
2.9%
14,354.7
3.1%
18,214.1
3.8%
20,289.4
4.1%
22,596.9
4.4%
 Brazil 7,602.0
1.7%
8,229.6
1.8%
9,674.4
2.0%
10,668.4
2.2%
11,680.6
2.3%
Other Area 18,211.3
4.1%
16,176.4
3.5%
14,073.3
3.0%
15,204.8
3.1%
15,843.3
3.1%
Total 443,544.9
100.0%
457,556.2
100.0%
475,225.4
100.0%
493,923.4
100.0%
516,552.3
100.0%
Source:
Carat, Global Advertising Expenditure Forecasts—March 2015

Global Advertising Expenditures by Medium

Millions of U.S. dollars at current prices

Calendar year 2010 2011 2012 2013 2014
Television 187,715.5
43.9%
192,374.8
43.5%
197,867.1
43.1%
205,205.0
42.8%
214,213.9
42.7%
Newspapers 85,459.6
20.0%
81,755.2
18.5%
76,241.2
16.6%
74,077.9
15.5%
69,714.1
13.9%
Magazines 40,008.0
9.4%
39,456.1
8.9%
39,052.0
8.5%
38,106.9
8.0%
36,760.3
7.3%
Radio 29,896.1
7.0%
31,006.3
7.0%
31,440.3
6.8%
32,744.3
6.8%
34,174.4
6.8%
Cinema 2,326.6
0.5%
2,403.7
0.5%
2,703.6
0.6%
2,645.5
0.6%
2,710.8
0.5%
Outdoor 28,296.2
6.6%
30,328.7
6.9%
32,751.9
7.1%
33,778.8
7.0%
35,474.6
7.1%
Digital 53,893.5
12.6%
64,732.2
14.6%
79,531.8
17.3%
92,703.8
19.3%
108,869.1
21.7%
Source:
Carat, Global Advertising Expenditure Forecasts—March 2015

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