Overview of 1H FY2009 and
Future Management Policies

Consolidated Net Sales

  • Against such a backdrop, we have been steadily doing what we can-namely proceeding with our corporate infrastructure reform.
  • In the first half of this fiscal year, we reduced operating expenses by approximately 6.5 billion yen on a non-consolidated basis. Accordingly, the ratio of operating expenses to gross profit in the first half declined from 30% to 27% on a year-on-year basis.
  • We will expand such efforts into our Group companies. We plan to establish Group-wide rules concerning operating expenses and to prioritize items that need to be reduced.
  • As for the human resources system, we will carry out fundamental reforms without any exceptions.
  • To further improve profitability, we have also started to reduce the cost of sales in the creative, marketing, promotions and other non-mass media areas.
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