Overview of 1H FY2009 and
Future Management Policies
- As to platform business development, we have defined two strategic directions.
- One is to develop new platform businesses in cooperation with key players in various industries. Separately from our mass media-oriented activities, we will create new business models that will involve both our clients and consumers on a single platform.
- The other direction is to strengthen marketing intelligence. Through the acquisition and analysis of consumer preferences and behavioral data obtained through our new platform businesses, we will enhance the quality of our client services by incorporating this information into their business activities.
- In the first half of this fiscal year, some new, albeit small, platform business seeds started to sprout.
- In collaboration with key players in the mass media and other industries, we will continue to develop new platform businesses and deliver strong marketing intelligence services.