Overview of Fiscal 2010
and Future Management Policies

Domestic and Overseas Advertising Market Forecasts

Slowdown in the recovery pace of the domestic market

  • This graph, which shows a comparison of forecasts for the domestic advertising market for fiscal 2011 prepared before and after the earthquake, indicates a contraction of the market by a little over 300 billion yen in annual terms.
  • Although the domestic advertising market should remain on the recovery track that has been evident since last year, we believe it is inevitable that the pace of recovery will be slower compared to estimates made prior to the earthquake.

Overseas markets growing

  • From a global perspective, the world's advertising expenditures in 2011 are expected to grow by 4.1%, according to forecasts by ZenithOptimedia. In particular, the advertising markets in countries such as China and Brazil are expected to expand in the next couple of years.
  • I would now like to explain my basic view on the Group's future growth opportunities.
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