Overview of FY2011 and
Future Management Policies

Domestic Business Strategy

  • Let me elaborate on our strategy in the marketing intelligence domain, which I mentioned in the second point on the previous slide.
  • A characteristic of current client needs is that expectations of utilizing Big Data and interest in improving marketing ROI are increasing.
  • In order to transform such needs into business opportunities, we established five specialized divisions within Dentsu Inc. in April.
  • The five divisions will provide high-speed PDCA marketing services that analyze a large amount of marketing data in an integrated manner on a real-time basis.
  • The Dentsu Group aims to increase our share of companies' marketing expenditures through services that transcend the boundaries of advertising.
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