Overview of FY2011 and
Future Management Policies
- Let me elaborate on our strategy in the marketing intelligence domain, which I mentioned in the second point on the previous slide.
- A characteristic of current client needs is that expectations of utilizing Big Data and interest in improving marketing ROI are increasing.
- In order to transform such needs into business opportunities, we established five specialized divisions within Dentsu Inc. in April.
- The five divisions will provide high-speed PDCA marketing services that analyze a large amount of marketing data in an integrated manner on a real-time basis.
- The Dentsu Group aims to increase our share of companies' marketing expenditures through services that transcend the boundaries of advertising.