Overview of FY2011 and
Future Management Policies

Overseas Business Strategy

  • To date, the Dentsu Group has been aiming for independent growth in each region.
    However, there were some shortfalls in the system when providing advanced services to clients who operate globally.
  • The Dentsu Network links all bases under one umbrella beyond the bounds of agency brands and regions in order to share a unified vision and to ensure speedy decision-making from the perspective of total optimization.
    We will thus establish a system through which we can provide high-level services at each base.
  • Through the development of this network, we will strive to further expand revenues in each region as well as to win global accounts.
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