Dentsu 2017 and Beyond –Innovation × Reinvention–
- It was formulated under the severe business conditions which followed the so-called Lehman Shock in 2008 and in view of a new competitive environment brought about by technological innovation as well as the global expansion of clients.
- We adopted “Taking on the Platform Era” as a central theme and set our focus on digitalization and globalization, which were becoming the drivers of market growth, as priority issues.
- At the same time, by carrying out structural reforms we have aimed to establish a unique position and achieve growth by aggressively addressing the changing needs of our clients.
- In particular, we have placed the utmost priority on, and taken various measures toward, the securing of scale and presence in areas essential to achieving competitive advantage over the medium to long-term.