Dentsu 2017 and Beyond –Innovation × Reinvention–

Dentsu Innovation 2013 Achievement of Business Targets

  • We expect our business targets to fall one step short of our initial plan.
  • Gross profit surpassed our initial internal plan by 54.0 billion yen (tentative) but personnel costs have increased as we have strengthened our workforce, particularly in the parent Dentsu Inc., with a focus on the development of the business platform and expansion of scale in our two priority domains of digital and global.
  • Although in our initial plan we had expected top line (gross profit) growth that could adequately absorb the increase in personnel costs, the achievement of the initial plan has been delayed due to a slowdown in top line growth in the core Japanese market.