Dentsu 2017 and Beyond –Innovation × Reinvention–

Growth Opportunity from a Macro Perspective a) 3 Speed World

  • I would first like to look at growth opportunities from a regional perspective.
    Our growth opportunities can be divided into three large groups:
    Japan and Europe, which are in the mature phase but where we have established business platforms and market share;
    Emerging markets such as Asia where high growth rates can still be expected;
    And the United States, the largest ad market, which still offers plenty of opportunity for us to increase our market share.
  • We call this the “3 Speed World.”
    Each of the three worlds presents different business opportunities for the Dentsu Group.
  • I will refer to specific policies for each region later, but such a range of business potential is part of the growth opportunities that we obtained through the acquisition of Aegis.