Dentsu 2017 and Beyond –Innovation × Reinvention–
- I would first like to look at growth opportunities from a regional perspective.
Our growth opportunities can be divided into three large groups:
Japan and Europe, which are in the mature phase but where we have established business platforms and market share;
Emerging markets such as Asia where high growth rates can still be expected;
And the United States, the largest ad market, which still offers plenty of opportunity for us to increase our market share.
- We call this the “3 Speed World.”
Each of the three worlds presents different business opportunities for the Dentsu Group.
- I will refer to specific policies for each region later, but such a range of business potential is part of the growth opportunities that we obtained through the acquisition of Aegis.