Dentsu 2017 and Beyond –Innovation × Reinvention–

Growth Opportunity from a Macro Perspective b) Development of Marketing Convergence (2)

  • And it is in such an environment that the Dentsu Group can enjoy more opportunities to display its superior abilities.
  • A diversified data platform and an intelligence that leads to accurate insights, ideas and planning that improve the effects of companies’ overall marketing activities, and the utilization of various possibilities brought about by the development of technology.
  • The integrated abilities of the Dentsu Group based on these platforms will have greater value through the development of Marketing Convergence.