Dentsu 2017 and Beyond –Innovation × Reinvention–

1 Diversifying the Portfolio on a Global Basis b) Regional Strategy

  • With regard to regional strategies, I mentioned the term “3 Speed World” earlier. Our growth opportunities and necessary strategies will naturally vary according to the market.
  • There is definitely room for market share growth in the United States, the world’s largest advertising market.
  • Furthermore, the expansion of business in the United States should directly lead to the expansion of a client base that mainly consists of global US-based companies.
  • We will strive to increase our share by strengthening cooperation with existing networks as well as the collaboration among McGarryBowen, 360i and Aegis.
  • In addition, in the fast-growing Asian and emerging markets there are markets where reinforcement of the business platform is required. We will make aggressive efforts to secure scale and a leading position through M&A in countries such as China.
  • With regard to the Japanese and European markets, we already have firm business platforms established in both. We will therefore make efforts to improve profitability, in addition to further expanding our market share.
  • In addition to strengthening the existing business platforms, we will focus on creating and capturing new growth opportunities beyond the conventional ad business.