Dentsu 2017 and Beyond –Innovation × Reinvention–

2 Evolution and Expansion of the Digital Domain a) 	Enhance Competitiveness to Put the Group at the Forefront of Marketing Convergence

  • In the digital domain, which will continue to be the key domain, one of the central themes will be the enhancement of competitiveness and the ability to generate revenues.
  • We will seek to strengthen the capabilities, including through M&A, of the entire Group and pursue the expansion of service offerings and revenue size.
  • We will also make efforts to improve the profitability of the overall digital media business such as through the improvement of media buying efficiency.
  • By working together with Aegis, we intend to improve both the quality and speed of development and acquisition of technology, which directly leads to competitive advantage in the digital domain.