Dentsu 2017 and Beyond –Innovation × Reinvention–

2 Evolution and Expansion of the Digital Domain b) Create New Businesses from Marketing Convergence

  • Furthermore, we will continue to make efforts to create new businesses from the progress of marketing convergence and the development of technology.
  • We will also continue to actively support the development of new revenue sources for existing media and content holders, based on our strong existing relationships.
  • In addition, we will capture new business opportunities brought about by the evolution of mobile, which is set to see further progress, due to the penetration of smartphones and tablets.
  • And finally, Advertising to commerce.
  • We intend to provide consistent service that integrates and manages all processes at companies from communication to distribution.