Dentsu 2017 and Beyond –Innovation × Reinvention–

3 Re-engineering Business Processes and Improving Profitability

  • A theme that we have positioned as important in addition to expansion of the revenue platform is the further improvement of profitability.
  • We will take the opportunity of the acquisition of Aegis to re-engineer our overall business processes for higher efficiency such as by realizing flexible resource management and implementing cost control on a global basis.
  • Furthermore, we will restructure the value chain across the entire Group from the standpoint of generating added value and a system that more effectively offers solutions to clients.
  • Although this will be mainly conducted in Japan for the time being, we will also review and reduce assets in possession in order to improve the business efficiency and profitability of the entire Group.