Summary of 1st Half of Fiscal 2013
and Management Strategy

Dentsu 2017 and Beyond

  • Before I get into details, I would like to reiterate our goal, which is set under our new medium-term plan, Dentsu 2017 and Beyond.
  • We would like to achieve the goal of “evolving into a truly global network at the forefront of marketing convergence” by fiscal 2017.
  • In order to achieve that goal, we have set four basic strategies as you can see in this slide.
    Each theme is set for the medium- to long-term, and therefore, we may not see immediate results from these strategies.
    I would like to explain the strategies, particularly what we are focusing on now.
next back