Summary of 1st Half of Fiscal 2013
and Management Strategy

3 speed world - North America

  • North America remains the world's largest advertising market and also a market in which a vast amount of the world’s innovation in generated.
  • Combined with Aegis, the Dentsu Group has become a strong network which has the scale and high quality of services required by global clients.
  • In the first half we secured some accounts through integration between the two networks.
  • At the same time, large accounts that Aegis secured in the previous year are contributing to growth in the first half.
  • Recently both Dentsu Network and Aegis have achieved the highest growth in the region compared to the peer group. Carat, macgarrybowen, and 360i have all attained market-leading reputations in North America.
  • With integration progressing between the two strong networks, we would like to make a big leap forward.
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