Summary of 1st Half of Fiscal 2013
and Management Strategy

3 speed world - Western Europe

  • Next, Western Europe. The advertising market saw negative growth and the business environment was very severe.
  • In this tough environment we performed relatively better due to strong client bases in the UK and Germany which have relatively stable economies and due to our limited exposure to the more challenging region of Southern Europe.
  • Next to Japan, Western Europe is a key region where the Dentsu Group has maintained the highest level of competitiveness.
    We will therefore further enhance our business platform around investment in the digital domain and so on to aggressively secure profit opportunities, which will come with future economic recovery.
  • I will explain separately about the Japanese market later.
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