Progress of Medium-Term Management Plan “Dentsu 2017 and Beyond”

Evolving into a global network2

  • The strong momentum of our Group is supported by the smooth integration of the former Aegis Group into our Group, as well as the progress of Group-wide collaboration.
  • All of the leadership team of the former Aegis entity remain in Dentsu Aegis Network to drive our growth, which is supporting the momentum of our Group.
  • With the expansion of Japanese companies' operations outside Japan and the entry of foreign companies from outside Japan into the Japanese market, we have won much new business in markets both within and outside Japan since the inauguration of Dentsu Aegis Network to date. We will continue to work on new business activities aggressively in every market.
  • We have promoted personnel exchange between our Japan and international businesses, resulting in mutual sharing of expertise, particularly in the digital field.
  • With regard to One P&L, which is our unique operating model introduced at all locations outside Japan, we have made continued efforts to improve it and already introduced a next generation model in some regions.
  • We will continue to work on measures to strengthen our competitiveness as a global network.
back next