Progress of Medium-Term Management Plan “Dentsu 2017 and Beyond”

Industry-leading operating margin

  • Also in terms of operating margin, the Dentsu Group as a whole has maintained a level that outperforms mega group competitors, as we further boosted our Japan business, which was already at a high level, and improved the margin of our international business.
  • Particularly in 2015, consolidated margin improved significantly because our international business started to see some effects of its first-phase business platform development and because our Group companies in Japan made a great contribution.
  • In Japan, we will continue to restructure our value chain, including our Group companies.
  • In 2016, we will continue investment to improve our competitiveness in the medium term and to further strengthen the level of our business platform across the Group. Through a series of initiatives, we aim to constantly achieve a consolidated operating margin of 20% or higher, which is one of the KPIs of the current medium-term management plan.
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