Progress of Medium-Term Management Plan “Dentsu 2017 and Beyond”

Initiatives for establishing a foundation for sustainable growth2

  • In the digital domain, we have expanded our acquisition target not only in the digital media area but also in newly developing areas.
  • This slide shows some examples of recent acquisitions, such as John Brown in content marketing, MKTG in experiential marketing, eCommera which provide e-commerce solutions with a focus on brand commerce, Fetch in mobile, Grip in CRM, and Navegg in data analytics.
  • These business areas are growing rapidly and getting more important areas for our clients and us.
  • We will conduct M&A to enhance our capabilities as one of the important growth strategies to cope with changes in consumer behavior and the progress of marketing convergence which I touched upon at the beginning of this presentation.
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