Progress of Medium-Term Management Plan “Dentsu 2017 and Beyond”

Initiatives for establishing a foundation for sustainable growth3

  • We are working on gaining growth opportunities derived from marketing convergence in Japan in addition to those through M&A across the globe.
  • The Dentsu Digital Marketing Center which we established in January this year is one example. This is a new division of Dentsu Inc., and it was created by integrating and restructuring our specialized services in this area in order to respond more agilely and quickly to the digitalization of our clients.
  • We are proud of having strong competitiveness in the traditional domains of media content, creative and marketing.
  • Our clients urge us to broaden and merge these core competences with new capabilities such as CRM, e-commerce, system solutions and data analytics in a proactive way.
  • We aim to gain growth opportunities in the Japanese market by developing a business structure to provide one-stop service in all areas of digital marketing to respond to demands from our clients.
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