Progress of Medium-Term Management Plan “Dentsu 2017 and Beyond”

Initiatives for establishing a foundation for sustainable growth4

  • This year, the summer Olympic and Paralympic Games will be held in Rio de Janeiro. This chart shows the schedule of world sports events and other activities over the next five years up to 2020 and beyond.
  • Each of them will heighten the momentum toward TOKYO 2020, including activations of sponsor companies.
  • Moreover, there are various action plans related to the 2020 Olympic and Paralympic Games which will be held in Tokyo.
  • “Vision of the Future Society Brought by Accelerated Advancement of Intelligence in ICT” and “Infrastructure Improvement in Metropolitan Tokyo” are two such plans.
  • We will seek new opportunities for the Dentsu Group to contribute to their success, as well as to the growth and realization of innovation in Japan, and ultimately the revitalization of the “Japan” brand.
back next