Progress of Medium-Term Management Plan “Dentsu 2017 and Beyond”

Dentsu 2017 and Beyond

  • Changes in the business environment, which are driven by globalization and digitalization, are forcing big changes in the advertising industry and its business model.
  • Under these circumstances, it is not just competition between advertising agencies that is intensifying. Players from other industries are entering the advertising business.
  • The rise of such new competitors is nothing less than a threat, but we see a series of changes in the industrial structure as a big chance for us to expand the domain of our Group's business and achieve further growth.
  • Centering around our Japan business while making the best of the global coverage of Dentsu Aegis Network, we will improve our integrated problem-solving ability and revenue creation ability in order to become a partner who supports its clients' success in diverse ways.
  • I would like to conclude my presentation by stating my appreciation for your continued support for the development of the Dentsu Group.
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