Summary of the First Half of FY2015 and Management Strategy

Evolving and expanding in the digital domain1

  • Under these circumstances, with the aim of providing appropriate solutions as a valued marketing partner to our clients, the Dentsu Group is working on the evolution and expansion of our capabilities not only in the conventional digital media domain but also in various digital solutions domains
  • The digital ratio in the entire Dentsu Group in the first half of fiscal 2015 reached 33%, and is steadily progressing toward the fiscal 2017 goal of 35%.
  • In this domain, both in Japan and internationally, we are continuing to achieve double-digit growth with a 18.2% increase and a 25.0% increase in gross profit, respectively, from the same period last year.
  • The digital ratio in our international business has increased to 46%, up 3 points year on year, as a result of acquisitions and organic growth.
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