Summary of FY2014 and Management Strategy

Diversifying the portfolio on a global basis

  • With organic growth standing at 10.3%, our international business continued to achieve results that far exceeded those of our competitors in fiscal 2014.
  • This strong growth has been driven by two factors:
    • One is that we are providing integrated client services, which our competitors cannot provide. With our unique business model of “One P&L,” our Group companies have collaborated seamlessly under the shared business goals.
    • The other is that, as a consequence, we are increasing our business with existing clients through cross-selling, upselling and so on as well as strategically acquiring new accounts.
  • Net new business acquired in fiscal 2014 reached the level of 3.6 billion dollars on an annual basis.
  • We have received assignments in a broad range of areas, from the media to creative and digital.
  • Newly acquired business includes many projects that we won through cooperation between Japan and our international network.
  • New projects we acquired with regard to the international operations of Japanese clients reached about 500 million dollars as of two years following the integration.
  • The acquisition of Aegis was primarily aimed at the further acceleration of winning Japanese clients' business outside of Japan and we have seen steady results following the inauguration of Dentsu Aegis Network.
  • In addition to that, we won several large-scale global accounts by leveraging our unique position as a global agency, competing with our peer groups, with a leading market position in Japan.
back next