Summary of FY2014 and Management Strategy

Further reinforcing the business platform in the core Japanese market1

  • Now, let me move on to the fourth strategy: reinforcing the business platform in the Dentsu Group's core market, the Japanese market.
  • By absorbing the backlash of the consumption tax increase, our Japan business in fiscal 2014 achieved the highest gross profit on record notwithstanding the high base established in the previous year.
  • Meanwhile, in the context of strong corporate performance, wage increases and improved employment prospects, consumer spending is showing signs of a gradual recovery.
  • Under these circumstances, orders from new clients, as well as business opportunities related to existing clients' new products and services, are increasing. We will continue our aggressive pursuit of business opportunities to further increase our share.
  • On the other hand, advances in IT technology and changes in consumer behavior are further accelerating marketing convergence.
  • In light of the changes in the business environment, our Group has been pursuing sophistication of expertise and specialties in the areas of CRM, business intelligence and e-commerce.
  • To further expand our business in these new domains, we are integrating the digital capabilities spread throughout the Group by facilitating exchange and collaboration between digital brands, such as Isobar and iProspect, and the Japan business segments.
  • Aiming to evolve into a partner who can provide multifaceted support to help our clients succeed, we will comprehensively improve our capabilities toward business solutions and earnings creation, including in new domains.
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