Summary of FY2014 and Management Strategy

Further reinforcing the business platform in the core Japanese market2

  • Last year, the Tokyo Organising Committee of the Olympic and Paralympic Games appointed us as its marketing agency.
  • The Organising Committee has set a target of 150 billion yen as income from the domestic marketing program.
  • Sponsorship sales have made steady progress. So far, 13 companies have become Gold Partners.
  • As communication using sponsorship, or so-called “activation,” is likely to intensify, we will do our best to make the most of related business opportunities.
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