Summary of FY2014 and Management Strategy

Growth results and outlook in major advertising markets

  • Last but not least, I would like to briefly explain the future opportunities and outlook of advertising markets around the world.
  • Based on the estimation by Carat, a member of the Dentsu Group, global growth as a whole is likely to remain steady in and after 2015 despite geopolitical risks in some regions.
  • Meanwhile, the domain of digital advertising is likely to continue its strong growth and increase in importance even further.
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