Summary of the First Half of FY2014 and Management Strategy

Further reinforcing the business platform in the core Japanese market

  • As you can see, this is the list of M&As that we executed in 2014. The Dentsu Group has already invested a total of 200 million dollars in Global M&As. In terms of the number of investments, almost half were made in the digital domain.
  • To give you an example of how targeted M&A can add true innovation to our business, the other day we announced the acquisition of Fetch, a leading full service mobile agency, with a presence in Europe, the US and Asia.
  • Fetch specializes in planning and buying, as well as strategy consulting, analytics and creative – all across mobile platforms. It has won a number of industry awards, including “Best Marketing Agency” in the Mobile Entertainment Awards for three consecutive years.
  • The acquisition of Fetch therefore transforms our mobile proposition for our clients – bringing them true innovation in one of the fastest moving areas of advertising.
  • We will continue aggressive M&As in the digital domain as a powerful means of expanding business infrastructure and strengthening competitiveness.
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