Summary of the First Half of FY2014 and Management Strategy

Further reinforcing the business platform in the core Japanese market

  • Let me explain about the forth strategy of the medium-term plan, strengthening the business infrastructure in the Japanese market as the core of the Dentsu Group.
  • Our business in Japan in the first half of 2014 recorded a historic high in gross profit, up 5% from the same period last year, despite concerns of a decline due to the backlash following the consumption tax increase.
  • At the same time, with our continued efforts to improve operational efficiency and cost control, we are maintaining a high level of operating margin.
  • We are seeing an acceleration in the changes and evolution of clients’ business and marketing activities in Japan, as well as in other markets.
  • Therefore, aiming to evolve into a partner who can provide multi-faceted support for the success of clients’ business and marketing efforts, we will improve our capability toward business solutions and earnings creation in a wider variety of domains in addition to our competitiveness in the mass media business.
  • In the first half of this year, we launched the “Integrated Data Solution Center” in July in order to enhance our data -driven marketing capabilities.
  • We would like pursue our challenge to shift to the integrated solution model along with strengthening the solution capabilities of Dentsu Inc. in addition to our compelling competitiveness in the media business.
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