Current Status & Outlook for the Dentsu Group

Medium-term Outlook and Management Focus for the Dentsu Group1

  • Accelerate growth in overseas business and expand/enhance competitive platform . This is the first theme.
  • Our international business which accounts for over 50% of our group gross profit achieved outperforming growth under the strong and stable leadership which have reliable track record.
    We will maintain and accelerate this momentum as a challenger with our competitiveness particularly in digital domain as a driver.
  • In 2016 we acquired Merkle Group Inc., one of the biggest independent CRM agency in the US.
    We will dynamically carry out M&A deals to strengthen our capabilities and grasp the growth opportunities strategically and proactively, ahead of changes in our clients’ corporate activities and consumer behaviors.
  • We will combine the use of newly added capabilities particularly with data, with our deep insight into consumers, creativity, and technology, as only we can, to deepen our ties with existing clients and to win new businesses.
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