Summary of the First Half of FY2016 and Management Topics

Establishment of Dentus Digital: Revolutionizing marketing itself

  • In Japan, we launched Dentsu Digital in July with its mission to innovate marketing for our clients as well as revolutionize marketing itself.
  • Owing to advances in digital technology, clients are focusing on integrating marketing processes more than ever to maximize benefits and efficiency of their marketing activities. In tandem with this, IT consulting, Big Data analysis, e-commerce support, and other digital marketing-related markets are also expanding rapidly.
  • Dentsu Digital, which has 700 staff members, offers the extensive service lineups outlined in this slide as an integrated service all the way through “consulting,” “development & implementation,” and “operation & execution support.”
  • The strengths of Dentsu Digital naturally include its specialization in digital and a wide range of knowledge, experience in conventional marketing and creative, and hybrid resources that are combined with the capabilities of Dentsu Aegis Network. Leveraging these strengths, we aim to act as a partner to our clients, helping them to grow their business, and ensuring we continue to drive innovation in the marketing industry.
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