Transforming the Dentsu Group in 2018

Group Priorities

  • As shown in the slide above, we recognize working environment reform and business transformation are the two major issues for the Dentsu Group in 2018.
  • For the Japan business, we continue to implement “Working Environment Reform”.
  • The second point is around Business Transformation.
  • Given the rapidly changing operating environment due to the digital and technological revolution, we will approach our business transformation in a way that will enable us to provide value to our customers and society.
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