Transforming the Dentsu Group in 2018

2.Business Transformation

  • Now I would like to talk around our planned Business Transformation.
  • Client needs are shifting, pursuing ROI and KPI’s down the marketing funnel. To address this change, we plan to develop more refined and sophisticated integrated planning methods.
  • Second we need to respond to the diversification of media contact points and purchasing points for consumers. We are looking to further implement R&D and external tie-ups to capture the contact points with consumers.
  • Third, is dealing with the full-fledged digitalization of mass media.
  • In the media business, which is one of our strengths, we will provide impetus to drive this paradigm shift and further strengthen our competitive edge and market presence.
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