Transforming the Dentsu Group in 2018

2.Business Transformation (Japan Business)1

  • Our People Driven Marketing initiative was launched in 2017 and is an integrated planning framework.
  • The platform aims to actively form collaborations with partners where we can benefit from a higher degree of specialization. We are already seeing beneficial results for clients.
  • In addition, we plan to enhance our use of on-line and off-line data to establish a development infrastructure for data analysis and forecasting systems. This would include the use of AI.
  • On February 9, 2018, we announced plans to acquire Data Artist, the company shown in the right hand corner of the slide. This company is a leader in the field of AI in Japan. This company already functions as the nerve centre for our cutting-edge solutions, including People Driven DMP, STADIA, and SHAREST.
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