Transforming the Dentsu Group in 2018

2.Business Transformation (Japan Business)3

  • I would like to explain our plan to implement two initiatives that will create new sources of revenue in the Japan business.
  • First, we plan to expand our service lineup.:
  • Dentsu Business Design Square was conceived in Autumn 2017. The world-renowned business designer, Hideshi Hamaguchi served as an advisor.
  • Dentsu Business Design Square will act as a partner for our clients to solve problems in the field of business design in combination with our marketing capabilities.
  • We will expand our service offering by blending our current capabilities with new strengths; we will support data management, CRM / SFA and the marketing cloud.
  • Secondly, we plan to develop joint ventures with our diverse range of customers.
  • Our client network is our strongest asset. This network consists of a diverse range of customers including media companies, platform developers, rights holders and content developers.
  • This network can be used to help us build our clients businesses by leveraging the knowledge across that network.
  • Looking ahead, we will evolve into a business partner for our clients and will not be confined to our conventional business domains.
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