Transforming the Dentsu Group in 2018

2.Business Transformation (International Business)1

  • Here I would like discuss our international business, Dentsu Aegis Network.
  • 2017 was a transformational year for the industry with many events and developments making the industry context more challenging.
  • It goes without saying that the change is triggered by progress of digitization.
  • Many clients are reviewing their traditional marketing activities in full, and shifting to data led marketing.
  • In Dentsu Aegis Network, we have been promoting digital transformation that anticipates these changes, such as continuing strategic M&A, focusing on digital businesses.
  • Dentsu Aegis Network now generates almost 60% of its revenues from digital activities.
  • As the result, 2017 saw a record year for net new business wins for Dentsu Aegis Network with $5.2bn of media billings.
  • The strong new business momentum demonstrates a competitive product that is aligned to clients’ needs and showcases the strength of our talent within the business.
  • The pitch pipeline remains healthy and we remain upbeat about the prospects for future business growth in 2018.
  • In 2017 we made an number of additions to the Dentsu Aegis Network Executive to strengthen the leadership team.
  • We also made a number of management appointments at a country level in some of our largest markets which should further drive the business in 2018.
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