Transforming the Dentsu Group in 2018

2.Business Transformation (International Business)2

  • As we saw in the Dentsu Aegis Network Adspend report, in 2018 we expect the global ad market to grow, and we expect organic growth at Dentsu Aegis Network to outperform the peer group average.
  • In 2018 we will build on our 2017 new business success. Dentsu Aegis Network has continued to invest in data capabilities; data drives the insights and addressability that clients require. M1 is a key pillar of the Dentsu Aegis Network’s data strategy and 2018 will see the rollout of the M1 platform outside the US market.
  • Investment in global infrastructure for long term growth will continue and support common platforms and shared global services. Further inward investment will standardise business operations, support faster decision making and improve efficiency.
  • 31 acquisitions were completed during the course of 2017 which in combination with the new business performance give Dentsu Aegis Network significant momentum going into 2018. 
  • In 2018 Dentsu Aegis Network expects to return to outperform the peer group.
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