Current Status & Outlook for the Dentsu Group

Global Ad Spend Trends

  • In Dentsu Aegis Network’s Ad spend forecast, which was released in June 2017, the global ad spending was downwardly revised from 4.0% to 3.8%.
  • However, we estimate positive impact in 2018 from major sporting events, including the 2018 Winter Olympic and Paralympic Games to be held in PyeongChang, South Korea, and FIFA World Cup Soccer to be held in Russia. In light of this, we estimate global ad spending is likely to grow 4.3%, outperforming growth in 2017.
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