Current Status & Outlook for the Dentsu Group

Growth opportunities in the International businesses

  • Data is the currency of the digital economy and is central to delivering more personalized marketing and advertising services.
  • Dentsu Aegis is at the forefront of this shift in our industry.
  • Following the acquisition of Merkle in 2016, M1™ now sits within the global data platform that will serve all the network's agency brands.
  • In H1 FY17, Dentsu Aegis Network activated M1™ in the US, the 100% people-based insights, planning, activation and measurement platform created by Merkle.
  • To date, more than 20 Dentsu Aegis clients are already piloting M1 campaigns, and the group anticipates all media planning and activation in the US will become addressable via M1 by 2018.
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