Current Status & Outlook for the Dentsu Group

Outlook for the Japan business

  • Then, I would like to discuss our outlook for Japan.
  • The theme of the labor environment reforms we announced the other day is Create a New Dentsu. As this suggests, the Dentsu Group’s operations in Japan are currently undergoing structural reforms.
  • We start to conduct fundamental reforms and rebuild our basic infrastructure with aggressive spending in 2017. I believe these measures should contribute to a reduction in the group’s total labor hours and an improvement in the quality of our operations, and pave the way to sustainable growth in and after 2019.
  • It is my mission to be able to show you, our investors, tangible results from this series of reforms we have been undertaking since 2016 as quickly as possible.
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