Current Status & Outlook for the Dentsu Group

Growth opportunities of the Japan business

  • In addition to these measures, which we are positioning as a type of change in corporate culture, we are also moving forward with long-term initiatives to improve the quality of the businesses and services provided by the Dentsu Group and to seize growth opportunities in Japan.
  • In Japan, where macroeconomic low growth continues, many companies are showing a preference to carryout business reforms and expansion on their own. However, by engaging in our client’s business from the initial stage and injecting our core competence—creativity—into their business creation approach and at the onset of business reforms, we can assist in substantially broadening our client’s possibilities.
  • Seed Creativity, which we showcased at the 2017 Cannes Lions International Festival of Creativity, gained numerous feedback.
  • In general this field is referred to as “business design,” and we are forwarding some projects with multiple clients.
  • We therefore plan to steadily secure business opportunities in this field with aggressive input of resources.
next back