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Corporate Vision: “A Partner in Creating Value”
Our Group's vision as “A Partner in Creating Value” refers not only to contributing to the overall flow of the economy, but also serves as a reminder of our ongoing efforts to fulfill the lives of our clients, media-and contents-related companies and consumers, and bring about happiness by promoting the Group's social mission.
The business environment surrounding the advertising industry is in a constant state of change. In line with technical innovations and changes in consumer attitudes, the values that clients and the media expect us to deliver are also evolving. In this ever-shifting environment, we seek to remain the choice selection as “A Partner in Creating Value.”
While intuiting overall changes in society, we must enhance existing businesses and launch businesses according to new models. A “Groupwide and Globally Oriented” Dentsu Group will be driven by the provision of integrated services on a global scale and backed by leveraging the “cultivation” and “emergence” of “capable individuals” and “strong teamwork”. We will steadily meet clients' needs by placing emphasis on nurturing human resources who will contribute to the future growth of the Dentsu Group. At the same time, we will employ a host of media and content to communicate with consumers as we seek to give them a greater sense of abundance and well-being in their lives, and generate happiness, vitality, and peace in our society.
Medium-Term Growth Strategiess
The Dentsu Group is working to expand its business areas in four strategically defined markets, including the core domestic advertising market, advertising-related markets, content markets and overseas markets. As we endeavor to boost operating performance, we see, within these four markets, the promotion, interactive, sports marketing and overseas businesses as drivers of growth.
In the promotion business, we will focus on the areas in which we can anticipate clients' needs and thus profitability, over the medium to long term. An example of one of our priority measures is to add higher-value to existing promotional activities, such as our Groupwide effort in supporting the sales activities led by Dentsu and DENTSU TEC. Another example is to provide integrated services leveraging digitization, such as CRM.
In the interactive businesses, we view the Internet media and solutions businesses as major drivers of future growth, and accordingly we will take a multifaceted approach to developing these areas. In addition to search advertising, which is tipped to be a significant growth area, we are striving to develop new revenue and profit models for advertising communications through consumer generated media, including video sites and social networking sites.
We are redoubling our efforts in sports marketing to increase synergies with the advertising and advertising-related markets. To this end, we have concluded marketing agreements with such international sporting bodies as the Fédération Internationale de Football Association (FIFA), the International Olympic Committee (IOC) and the Fédération Internationale de Natation (FINA). We will expand our sports marketing business by leveraging our rights to the events these organizations sponsor and enhancing the engagement of sports fans.
In overseas businesses, we are aligning our sales structure and expanding our operations to ensure that we remain the choice as “A Partner in Creating Value” for our clients. We are upgrading and reinforcing our own overseas network and liaising with the Publicis Groupe to respond to sophisticated client needs and expand our overseas service offerings.
As the Dentsu Group seeks to deliver integrated services on a global scale to resolve the communication issues that our clients face, we will pursue sustained business expansion under the concept of “Groupwide and Globally Oriented”.
I thank you, our shareholders, for your cooperation to date, and ask for your ongoing support of the Dentsu Group.
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| June 28, 2007
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