(1) Fundamental Management Policy
Our Group's vision as “A Partner in Creating Value” refers not only to contributing to the overall flow of the economy, but also serves as a reminder of our ongoing efforts to fulfill the lives of our clients, media- and contents-related companies and consumers, and bring about happiness by promoting the Group's social mission. Looking at the Dentsu Group's value creation from a different angle, we strive to generate happiness, vitality and peace among all our stakeholders.
To “generate happiness,” we aim, through the power of communications, to play a part in the business success of clients, media- and contents-related companies, while contributing to consumer prosperity.
To “generate vitality,” we aim, through sports and entertainment, to create excitement throughout society, generating energy everywhere.
To “generate peace,” we will use the power of communications, the premise of the advertising business, to encourage social contribution activities and consequently help achieve peace, which forms the foundation for individual happiness and economic activity.
To create value, we must remain sensitive to the activities of our clients, media- and contents-related companies, consumers, and society as a whole. Through our ability to connect these shifts with economic cycles in an optimal manner, we aim to be the partner of choice for our clients.
The Dentsu Group has defined four strategic markets for its development. These are the domestic advertising market, which focuses on media advertisements; advertising-related markets, which include marketing and sales promotion; the content market, including sports and entertainment; and overseas markets. In addition to responding to the needs of clients in each of these markets, we aim to embrace shifts in the media and content environments, as well as consumer changes, and offer one-stop services that provide integrated solutions linked to all four markets. To achieve these aims, we are promoting management from a Groupwide and globally oriented viewpoint.
The business environment surrounding the advertising industry is in a constant state of change. In line with technical innovations and changes in consumer attitudes, the values that clients and the media expect us to deliver are also evolving. In this ever-shifting environment, we seek to remain the choice selection as “A Partner in Creating Value.” We also endeavor to secure the trust of our stakeholders and our reputation with them, thereby fulfilling our responsibilities to society while maximizing the Group's corporate value. |