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Corporate Strategy
Message from the Management|Business Policy|Operating Risk|

Corporate Governance
Business Policy
(1) Fundamental Management Policy
(2) Key Performance Measures
(3) Key Tasks and Management Strategies

(2) Key Performance Measures

The Dentsu Group places particular emphasis on the following performance measures:
Growth Net sales, gross profit, operating income
Profitability / productivity Gross profit margin, operating margin*
Capital efficiency ROE, ROA

*Operating margin = operating income ÷ gross profit × 100
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